Our approach is built upon the cumulative and varied experience of our team. Bringing many years of healthcare, hospitality, new product development, and regulatory experience, we identify and understand unique business challenges. From that understanding, we develop creative, practical, and bottom-line oriented solutions, which will bring the community to life and ensure its long-term success in the marketplace.
CEO & President
Steve is a principal in Solterra. Currently, his primary focus is new acquisitions and development, and strategically expanding the Solterra brand.
Steve brings a wealth of entrepreneurial success and experience in technology, sales, strategic alliances, and real estate development that is valuable in making Solterra Senior Living the premiere brand in comprehensive life care and wellness services for aging adults.
In 2005, Steve partnered with his father, Jeff Jorgenson, to expand his passion for development into the senior housing business. Steve’s introduction to Solterra was the Chandler assisted living community, and Solterra has continued to grow under his watch. To date, eight assisted living and independent living communities have been added to the Solterra Living brand.
Steve has a political science degree from the University of Arizona College of Arts and Science.
Jeff grew up in Pipestone, Minnesota, but has lived most of his life in Arizona. He graduated from the College of Business at Arizona State University and has worked with companies such as Del Monte Corporation, Rhodell Aviation, Mattel Toys, and Haaf’s Furniture. More recently, he’s dedicated his time to real estate brokerage and commercial property development.
Jeff has held a number of leadership roles on various boards: Rotary, Family Service Agency, LSMS, and CC Homeowners Association. In his free time, he enjoys spending time with his wife, their three children, and eleven grandchildren.
Chief Operating Officer
Heidi is a native of Las Vegas, Nevada. She attended UNLV and studied business management. She has more than 25 years of experience in operations, marketing, and leadership. Prior to working for Solterra, Heidi has held positions as General Manager, Executive Director, Regional Area Manager, and VP of Operations in multifamily and senior housing, and commercial real estate.
In Heidi’s current role as Chief Operating Officer with Solterra, she provides strategic leadership in all aspects of operations for each community. Heidi is passionate about motivating and empowering our community teams to be committed to making a difference in residents’ and their families’ lives by integrating our leadership philosophy: everyone matters.
In Heidi’s spare time, she teaches yoga and enjoys cooking.
Chief Marketing Officer
Peter’s focus at Solterra is on the creation, development, and implementation of new programs and new business development. His role backs Solterra Senior Living’s expansion plans, provides marketing oversite, and ensures adherence to Solterra’s core values.
Peter has over 20 years’ experience in the hospitality industry and has been intimately involved in all aspects of operations, executive management, organizational leadership, marketing, and brand development. He had anticipated many opportunities would be created by changes in that environment and is now positioned to support Solterra’s commitment to enhanced customer service and overall health and wellness processes and amenities for its patients, residents, and guests.
Peter earned dual BSBA degrees in marketing and general business from the University of Arizona and is a graduate of the nationally ranked Karl Eller Entrepreneurship Program. In addition, Peter holds an Assisted Living Facility Manager license. He has served on the boards of various civic organizations, volunteers for numerous nonprofits, and is active in the community.
Vice President, Development / Acquisition & Strategic Alliances
Greg is the Vice President of Development, Acquisition and Stretegic Alliances for Solterra Senior Living. As a member of the executive leadership team, his focus is primarily in the areas of expansion, third party management, and creating partnerships that support the enterprise goals. Previous to Solterra, Greg has been a senior level executive serving in the hospitality, entertainment, and professional sports industries.
Greg serves on the State Medicaid Advisory Committee for Arizona’s Health Care Cost Containment Systems, has been on the Board Member for the Valley of the Sun YMCA, and the Governor’s Council on Health and Physical Fitness. He is a graduate of the University of Northern Colorado.
Vice President of Human Resources
Annette was born and raised in the small farming town of Safford, Arizona. She attended the local community college of Eastern Arizona and continued her education with Ashford University for her business degree. Annette has an extensive background in human resource and payrolls, and has spent over 13 years in the senior health service industry.
When Annette isn’t working, you will find her spending time with her family, outdoors camping, hunting, and attending sporting events.
Regional Quality Programs Director
Ashley grew up in Southern California and moved to Tempe, Arizona in 2005 and has been resident ever since. Ashley brings over 15 years of experience from the senior living industry and has held various positions within senior living sales and marketing, business operations, and has held communityleadership positions, such as Assisted Living Manager as well as Executive Director.
In Ashley’s current role as Regional Quality Programs Director, she is responsible for integrating, training, and supporting new senior care technology systems deployed within Solterra Company owned and managed communities. A few of these systems include Electronic Health Record (EHR), Electronic Medication Record, communication systems, and resident and staff electronic monitoring systems. Ashley also leads Solterra’s new and existing policy and procedure introduction and company quality assurance measures.
When Ashley is not working, she enjoys traveling with her boyfriend and friends or hanging out with her dog Bug.
Regional Sales & Marketing Director
Karen is a native to Arizona and was born in the small town of Douglas. She split her adult life in the Tucson and Phoenix areas and has over 30 years of leadership position experience. Karen had held key roles in various industries including finance, operations, compliance, training, and marketing.
Before joining the Solterra team in 2018, Karen experienced the personal and life changing emotional toll it takes to locate quality assisted living for her parents. In her current position as Regional Sales and Marketing Director, her focus is guiding the community sales and marketing teams in growing their community’s business and implementing non-traditional strategies. Her philosophy has always emphasized one of Solterra’s core values – “Everyone Matters.”
Outside of her profession, Karen’s passion is her family consisting of three daughters, two grandsons and a wonderful husband.
Regional Facilities Director
Lee is a native of Hatfield, Pennsylvania and upon graduating from high school he took over the family construction business, becoming his family’s third-generation owner. He sold that business and relocated to Arizona in 2011. He’s a graduate of Montgomery County Community College, and holds A.A.S, Fire Science degree and has over fifteen years’ experience as a volunteer firefighter and Nationally Registered EMT.
Prior to joining Solterra Companies, Lee held the title of Assistant Facilities Director of a healthcare campus that had over 500 apartments.
In Lee’s spare time he takes care of his family’s small farm and goes camping with his six children.
Kayla Van Rossum
Regional Live Well Director
Kayla traveled abroad extensively throughout Europe and lived in the Netherlands for two years before joining the senior living industry. She has used these multi-cultural experiences to influence her approach as Regional Live Well Director. In addition, Kayla has held various leadership positions within the senior living industry specific to activities, events, and other senior engagement programming. Always researching new ways to incorporate funand innovative events that set our communities apart, Kayla helps differentiate our activities programming from others within our industry.Utilizing her certification in the Positive Approach to Care, Kayla supports all our community Live Well Directors and team members in creating original, measurable, and fun daily activities that focus on benefiting our resident’s health and well-being.
When Kayla is not working, she loves spending time with her husband Erik, their son Kane and shih tzu, Gizmo. Her favorite hobbies are cooking, reading, traveling, and of course planning fun events for friends and family.
Senior Housing Specialist
Accounts Payable Specialist
Solterra Companies exists to ensure our customers, team members and our families Live Well. We offer a wide variety of benefits including, complete health benefits and bonus opportunities. These are just a few of our additional team member benefit partners;